American Haiku’s first campaign for New Balance launched on May 10th. It was editor’s pick in Ad Age.During his three years running the Facebook/Meta account, Thom oversaw a large-scale transformation of the brand, under the banner of the Find Each Other campaign, from Covid-smash hit Never Lost to the Emmy-nominated Skate Nation Ghana. He also oversaw the company’s transition from Facebook to Meta and created the Good Ideas Deserve To Be Found platform for Personalized Ads. Additionally, he led brand transformation projects for clients like Lululemon (FEEL) & Harley-Davidson (Full-Throttle Wellness), and made the first Hennessy campaign that addressed the company’s core US Audience.